If you ever wanted to start a business on the internet or market your business on the internet the first thing going to find out is you need quality content for a website or online advertising.
Content is on pages, blogs, or any contact you have with the public. It will be what will make your online marketing efforts a success
The reality in a small business is that content idea is going to be generated by you as the small business owner. That is because you are the only one who knows what the result.
You can employ people to write the content, but the writers of the content will ask the owner for the ideas to start.
If you create content on a website you want to make sure that will get to the people who are looking to find your site to and your business
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Keywords are for rankings, and Serp and keywords will help your website develop into a profitable.
Understanding keyword and SERP analysis are your backbones, and you can learn with help
I have created websites now for my online business and our home business, I started with no experience.
To get real traction in the E- commerce world you need to develop a following and this is where relevant content is key.
If you want to write a page or a blog, or simply wish to write an email, you can develop your content with strategy especially if you are working with right tools
Tools are the method that google and bing search out content and rank
You can look at this video from my associates at Wealth Affiliates. They explain the importance of content and Keyword research.
This information will help you to master the content issue and even if you choose to have your content written.
So if you want to look into a real life example
Let”s say you would like to buy some Pottery
You will see many images, but it is broad, so you want to find someone in your area, so you filter with a keyword phrase like find pottery in Chilliwack BC
Now let’s say you have a pottery business website, and you want people to find you.
How will they look for you what is the phrase they will use
Well maybe it would be “Pottery in a city ” or Pottery by a name of the artist or Handmade Pottery
If Google finds your business by these phrases or other words because of your content you have on your webs site, it is a result of indexing or SERP, and you have used a measurable keyword in your content.
My first website I built I needed content for my wife’s pottery business. We had set up a Home Gallery is based on our property, and we would like folks to and see her creations and visit the show Room
I discovered keywords and built the content so the site could be ranked. My results were between first and second page for the site when tested with keywords you can check out the site at doingearthpottery.com
I was totally new at this but found some good partners and used tools to help me.
Another pottery example:
My wife makes a line of Wool bowls, and we wanted to feature them. I found that the keyword wool bowel was not ranking that high.
I then changed it to YARN BOWLS and my post ranked quite high I found that on A
I also found that changing the keyword to Yarn bowls for knitting the searches were the same, but fewer websites to compete against
here is some of the research I was able to find as a newbie creating a website
My Keyword What is a Yarn Bowl
Searches per month 2921
Number of Competing websites 16
Estimated traffic to your site
if you rank first page 497
Number of competing webs sites 16
These results guide the content as you know they are positive and measurable
I use these examples to show that you can check and evaluate any keyword for phrase based on any product or services that you would like to market.
What’s the sense of writing compelling content on a blog or website page but nobody can find it because of no ranking where people are looking.
You can find keyword tools on the internet, The simplest way known is the alphabet.
Type your keyword and then add “A” to the end of it and google will bring up all of he searches
Tools like Google adword analysis will give you an idea of how a keyword is posting.
They give you some ideas as to where to work toward to create useful content that people are searching
One of the best tools I have found is a site called Jaxxy.
It is tool that provides Keyword analysis,
Your results will give you Average number of searches in a month
QSR ( Quality Search results) showing number Competing websites
It will also give you traffic results so that if you page or blog is ranked it will estimate how much traffic you an expect
You can create lists of keywords for campaigns
This tool information is invaluable for you or your content writer to make sure you are the right track
One of the great features is Site ranking that you can check to see exactly where your page is ranking based on the keyword.
Creating content is crucial to an E-Biz strategy. Learning about it and the associated analysis tools will make your business grow online.
You can get more information by going to Create a profitable website
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